MEET THE TEAM
The Right People in the Right Seats
The secret of Lucid isn’t a secret: it’s who we hire. Most companies bring people in for what they know and overlook who they are. We flip that. We hire for who they are first—people with a strong sense of responsibility, genuinely good to be around, and wired to do the right thing. Skill matters, but it’s not enough. Great teams run on trust, chemistry, and people who show up like we would if we were the client.
What that means for you is simple: you’ll work with people who listen, communicate, and stay ahead of what’s next. Things move faster, smoother, and with fewer surprises. And you can focus on getting great work, not chasing it.
Mike MorsePresident
Mike is President and Founder with over 26 years in the advertising business bringing brands to life and making a difference for clients where it counts – their bottom line. Mike sets the tone for the entire agency with his passion for creative direction, business development, client relationships and ensuring maximum return on investment for every client, every day.
Matt HayesDirector of Client Services
We think it's all about customer service. That’s where Matt’s 25+ years of superior customer service experience helps Lucid shine. He has seen just about everything working for award-winning agencies in Miami and Atlanta, including running Client Services for a two-time Ad Age Small Agency of the Year. In the middle of that, he spent ten years at The Weather Channel. No, he doesn’t know what tomorrow’s weather will be. Yes, he knows Jim Cantore.
Doug GontermanChief of Creative Services
A copywriter by training, Doug has broad-reaching experience that transcends advertising for our clients. In addition to twenty years of developing award-winning creative for some of today’s most recognizable brands, Doug co-invented a consumer product and took it from concept to acquisition. When he isn’t writing for Lucid, he writes picture books and middle grade fiction for children.
Andrea StarkMarketing Strategist
Great design and content combined with killer strategy and effectiveness drive Lucid’s commitment to data-driven, measured results. Andrea is Google certified and specializes in paid digital advertising, search engine optimization and website usability. Stark is the superhero of designing online strategy, monitoring effectiveness and reporting data both internally and to our clients in order to keep our clients top of mind!
Ceara PlantProject Manager
We are proud of Lucid’s strong client relationships. Ceara is one of the reasons for those solid partnerships. She works hand in hand with clients to help them achieve their advertising and marketing goals. After gathering all necessary information at the start of a project, she acts as the eyes and ears for that client on a daily basis, monitoring their projects, making sure they are completed on time and within budget.
Darien HorneContent Marketing Strategist
Darien understands the ever-changing landscape of multi-platform communication. Whether it’s supporting digital strategy, creating social content, or whispering to avocado trees, if it involves modern communication channels (or avocados), she’s our go-to resource. Add to that, a bright, buoyant personality and you have an indispensable part of the Lucid team.
Christine TaylorAccount Manager
Christine brings a tenacity and commitment to everything she does. Not only has she worked in the minor leagues and the collegiate gridiron, she’s also an accomplished sailor, certified by the American Sailing Association. She’s applying that same commitment to our clients, offering them both a friendly face and a thorough understanding of their brand.
Anthony RickardWeb Developer
With over 15 years of website and software development under his belt, Anthony is Lucid’s resident web guru. He builds sites from the ground up to be flawlessly functional, easy to navigate and fully optimized. Passionate about staying one step ahead of the technology, Anthony is fluent in ten different programming languages. But he isn’t finished with the completion of the site; he’s just getting started. As a cybersecurity certified professional, he knows how to properly maintain and protect your site, as well.
Nikki O'Hara
Digital Account Manager
As the primary point of contact for Lucid’s clients, Nikki is responsible for ensuring their needs are met, their vision understood, and their campaigns executed with precision and purpose. Hailing from San Diego, she led The Nat (San Diego Natural History Museum) digital marketing initiatives for their 150th anniversary, which included social media, email, blog and digital ad campaigns. When she isn’t working, she’s “beaching it up” on white sands that can’t be touched by California beaches 😉
Justin Coker
Business Development Specialist
With over a decade of digital marketing experience under his belt, Justin is on a daily mission to match Lucid’s experience, solutions and creativity with brands that he feels we can help the most. In addition to fostering new relationships, he builds strategies for agency growth and development. Outside of work, Justin plays guitar in a band and vigorously chases the AI dragon in hopes of learning its nefarious ways.
How It All Started (The Short Version)
We opened Lucid's doors in 2006 with a simple mission: help businesses grow. What began as a local shop quickly expanded into a full-service agency with clients across the country. Nearly two decades later, we’re still guided by the same focus—delivering work that drives results and building a team that makes it happen. It’s part of why clients stay, why our people stick around, and why the best work has just begun.
Work from Anywhere, but We'll See You Wednesday
We take the work seriously, but not ourselves. Around here, you’ll find steak cook-offs, bridge walks, hockey games, and dive bar bingo—you know, the kind of Christmas parties people actually look forward to. Add to that a supportive team, meaningful projects, and clients who value what we do, and you’ve got a place where people grow. We can work from anywhere, but on Wednesdays we all hump it into the office—because sometimes great ideas (and bad jokes) really do happen best face-to-face.
