Most small business owners are familiar with the benefits of traditional marketing and know the importance of finding marketing opportunities. When it comes to knowing the winner in a comparison of traditional marketing vs digital marketing, taking their marketing digital may be something that’s not only unfamiliar to them, but also not something they consider to have realistic results. After all, traditional is more tangible; and it’s been around for so long that it seems safer somehow. With all of the types of online marketing, taking advantage of those multiple avenues can exponentially increase your revenue in ways that traditional marketing might not.
How do the facts stack up in traditional marketing vs digital marketing? The types of online advertising are just as wide and varied as those of traditional marketing, which generally refers to print ads, television and radio commercials, posters, business cards, and brochures. Word of mouth could even be considered a traditional means of advertising. Granted, all of them have their applications and their advantages, as indicated by such a long history. But because so many of these methods are costly and must be reproduced so many times, the disadvantages of their non-targeted reach can be extremely damaging to your goal of making a profit.
Digital marketing implements the use of websites and social media sites to reach and inform consumers about a business or a product, directly giving them access through digital devices like computers, tablets, and cell phones. If you know how to market online, using digital marketing can greatly reduce your marketing and advertising costs and broaden your customer base much more effectively than traditional marketing methods would. The digital world is instantaneous and much more targeted; because of that, the audience you reach has met specified qualifications and is much more likely to purchase your product. Money that you invest in digital marketing will stretch farther and faster, which will scale your business quicker.
It’s important to realize that both methods are important tools in your marketing strategy. Tangible marketing lasts longer than digital methods, and the constant stream of information available online can mean that your message is swept up in that fast moving tide. By covering both aspects, you’re filling gaps that may exist and strengthening your weak points. Digital and traditional marketing can be complementary to one another and work together to reach your companies marketing goals. As a wise small business owner, it’s important to recognize which aspects of each will be most effective in increasing your bottom line.
Play both sides of the line and come out on top! Schedule a consultation with Lucid Advertising, Inc., today!