A Mobile-Friendly Website Design Ensures Traffic

It’s blazingly apparent that smartphone and tablet use has skyrocketed in the past few years. The ease at which consumers can access digital information has changed the way that we live. If you don’t have a mobile-friendly website design for your business, you’re probably missing out on a tremendous amount of traffic. Having a responsive website boosts your SEO rankings, increases mobile visitors, helps others share your content and makes online shopping easier.

Responsive Web Design

The best way to create mobile-friendly website access for smartphones, tablets, televisions and desktops or laptops is by using a responsive web design. This type of website layout is interchangeable between different types of hardware. The ability for a website to look great on all types of devices is due to the way that the design is coded. During the design process, our developers utilize HTML, CSS, and JavaScript to make sure that the same website is user-friendly when you view it on your laptop or your mobile phone. This ensures that when someone views your site on their smartphone, they don’t have to scroll all over the screen to view the content. Instead, it seamlessly integrates into the layout of the phone so that it can easily be consumed.

Fluid layouts contain both responsive images and adaptive images. This is extremely important as it affects the time that it takes a website to appear in the browser. Mobile users are usually in a hurry and demand a fast response rate. In fact, Google factors response time into its algorithm. It’s definitely something to pay attention too. People are more apt to immediately leave a website when they are unable to get the information that they are looking for. Bounce rates can be reduced, which will lead to an increase in sales. Using effective website designs tips will help create a site that is extremely user-friendly.

Improves SEO

Google is all about creating a positive user experience for individuals when they conduct a search. They recommend that a responsive website be used by businesses to help ensure that users have the best experience. In early 2015, Google placed a mobile-friendly website design parameter into their algorithm. This parameter means that they will rank a website higher that has certain mobile friendly features.

They recommend that you use a responsive web design for a number of reasons:

  • It makes it easier for sharing and linking since you only have a single URL
  • Resources are saved when the Googlebot crawls the content of your site
  • You only need to maintain one website
  • Helps to properly index pages

A mobile-first index is also in the works for Google. Search results have always been based on content from desktops. That’s changing. Already, Google has begun to focus on a mobile version of the internet. They will be using this version as their primary index. It’s looking like the end of 2017 may be the time frame when this version comes fully into effect.

Obviously, these are all good reasons why you should be focusing on creating one site that’s responsive. It’s more efficient, cuts down on costs and helps your ROI.

Social Shares

Another reason to make sure that you have a mobile-friendly website design is that social media has become a huge factor in how people shop. Friends are more likely to share great deals with other friends via articles, pictures or posts. Your website must be intuitive, aesthetically appealing and easy to use for all hardware platforms to take advantage of the power of social media sites and apps.

Mobile Users and E-commerce

Mobile users are huge consumers and use their devices to stay informed. They can quickly check on product reviews if they decide to compare brands or use their phones to locate coupons, find sales and search for items on clearance. It is imperative that you have a mobile-friendly website design if you’re selling goods with an e-commerce site on the internet. A consumer uses their phone or tablet while they are walking the aisles of a store or scouring a list of advertisements that they receive through the mail. People who use their mobile devices this way are typically serious about making a purchase after conducting their research and reading reviews.

If you’d like to drive traffic to your website and incorporate some lead generation strategies that will help bring in more business, contact Lucid Advertising today to get started.