You’ve tried it all. You’re on social media, you built a website, you have great branding and signage at your business, and of course top notch customer service. But somehow, people right in your neighborhood don’t seem to know about you – and they aren’t flocking to your business the way you’d like. What’s missing?
Local SEO can help your neighbors – and tourists in your area – find you, right when they’re looking for the service you offer. It’s a simple thing you can implement and it can make a world of difference.
A word to the wise: learning about SEO tips, from local keywords to organic SEO marketing, can open up a whole new world and you might be tempted to aim beyond your local neighborhood. One day, you’ll be ready, but right off the bat? This is one of many classic SEO mistakes. Own your local search results before you expand your goals. You have to walk before you can fly.
LOCAL SEO TIPS FOR BEGINNERS
Your business’s physical location can be a huge asset in the SER for local business game. You’ll want to make sure your location is easy to find on your website, social media profiles, and any listings that operate geographically (Yelp, TripAdvisor, FourSquare, etc). This alone will make it easy to find you. Beyond that, you’ll want to start using relevant keywords – both for your location and the services you offer – in high-quality content on your website, in your blog, and in your social media posts.
If a local publication runs a piece on your business online, this is even better. Make sure they link to your site correctly to boost your business profile even more! If you’re having trouble getting noticed by local reporters, an event or grand opening can get their attention – which will eventually lead to more online attention for your business.
Another thing that can boost your local SEO is more content about your business on those online review pages – including your listing on Google itself! If you know your customers are thrilled, see if they wouldn’t mind writing a review on one of many online review sites. It only takes a moment of their time, and it can be invaluable for your business. Sites like Yelp and TripAdvisor allow you to respond, and you should – sincere gratitude for a genuine, positive review will only lead to more loyal customers. Plus, it’s another option to include some of the keywords you’re aiming for with your local SEO if you mention the services or products they received.
ABOVE AND BEYOND: ADVANCED LOCAL SEO
If you want to take your SEO to the next level, it may be time to call in the experts. Lucid Advertising offers local SEO services that will take some of the busywork off of your hands, so you can focus on what you do best: offering great products and services in your neighborhood.
You’ll be matched with a talented, experienced team of marketers who can handle every aspect of your SEO campaign, making sure you can easily be found in your local area by customers who need your products or services most. This is particularly effective with tourists – they won’t be searching your business by name because they haven’t heard of it, but they will be looking for a meal, an experience, or a shopping destination. With the right SEO strategy, you’ll be on their radar and they’ll be at your door.
You’re the expert on your business; let someone else be the expert on your SEO. Contact Lucid Advertising today to make your life a little easier.