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How to Create a Responsive Web Design

Today, web design almost invariably includes creating a website that is mobile-friendly and functions on all devices. A responsive website is vital in extending your market reach and attracting potential clients who are always on the go. Therefore, if you are not optimizing your site for smartphones, tablets or laptops, you are missing out on…

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How to Measure Content Marketing Success

Although traditional advertising channels and marketing collateral may still generate revenue for your company, it can be difficult to calculate your ROI, market reach or the success of your campaign. As such, you never really know the value of every dollar you spend on branding and marketing. Digital marketing gives you a more accurate analysis…

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Lucid Advertising names Matt Hayes new Director of Client Services

PENSACOLA, FLA. (February 27, 2020) – Matt Hayes is the new Director of Client Services at Lucid Advertising. Hayes will oversee and expand Lucid’s relationships with clients from across the country, managing some client accounts and supervising the account department. Hayes’ previous experience includes overseeing client services at Atlanta’s Breensmith, a two-time Ad Age Small…

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