How to Create an Effective Direct Mail Marketing Strategy

While we live in a digital world full of social media, promotional videos and countless advertisements, consumers still prefer some form of human engagement with companies. Regardless of the convenience of digital platforms, people will always favor having something physical placed in their hands. The human touch is what builds trust and a connection with…

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What is Print Advertising?

Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…

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What is Lead Generation Marketing?

From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask a savvy marketer, they will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a company…

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