Search Engine Optimization

E-A-T SEO and Content Marketing

Whether trying to buy a car or looking for legal advice, you want to have confidence that the information you are reading is accurate and comes from a trustworthy source. Google, the world’s most used search engine, wants the same thing. In today’s search pages, Google doesn’t just want to serve users with relevant information,…

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SEO and SEM: what’s the diff?

SEO, SEM, content

Team Lucid loves you. We want to give you more content you like. Remember when we told you how to get your SEO and SEM groove on? Tons of shares on that post! We aim to please so we’re bringing you more. There are big changes in 2018 for your business in SEO and SEM.…

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Using Data to Drive Content

Coyle Institute Homepage on mac

Love the word “data”? “Analytics,” maybe? Yeah, we don’t either! Years ago, businesses had to dig for data. But today, it’s everywhere and it can be overwhelming. Today Team Lucid’s going to help you cut through the noise. And in honor of St. Pat’s Day, we’ll use lucky number 7. Consider this list when strategizing…

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