Marketing

How to Build an Effective Trade Show Marketing Strategy

Trade shows allow you to generate excitement about your brand and upcoming products or services before, during and after the event. If you are going to compete with the myriad of booths on the floor, you need to go above and beyond to stand out and make a lasting impression. Trade shows have a built-in…

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Advantages of Traditional Marketing

Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their audience and broaden their reach. Companies that invest in traditional advertising spend a great deal of time and creativity crafting successful marketing campaigns that generate substantial revenue.…

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Contemporary Approaches to Marketing

The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…

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