Digital marketing is powerful… almost too powerful. The attraction to the digital platform has flooded the internet to the point that companies have a difficult time connecting to their audience. With all the ads, Google search results, social media platforms and emails that crowd your computer screen, digital marketing can feel impersonal and may fall…

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Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…

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The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…

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