Email Marketing

What is Lead Generation Marketing?

From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask a savvy marketer, they will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a company…

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What do email marketing and a football have in common?

hands on laptop and coffee

Email marketing is one of the most powerful tools for building your brand. Dollar for dollar the ROI on this digital marketing platform can’t be beat, especially considering it has more than doubled in the last 3 years. Both B2B and B2C industries are using email marketing to grow their current customer business as well…

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