Google My Business (GMB) is a free online tool that allows you to create more exposure for your business profile and website on places like Google Search and Maps. Using your GMB account, you can reach out to customers, keep your business profile updated and monitor how people interact with your business on Google. With…

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Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…

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From a consumer standpoint, lead generation marketing may be perhaps the most irritating form of brand promotion in existence. However, if you ask a savvy marketer, they will tell you that lead generation marketing is worth its weight in gold. An entire industry has been built on generating and optimizing leads that put a company…

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