How Analytics Transforms Your Digital Marketing Strategy

One of the biggest reasons that companies have made the leap into digital transformation over the last 20 years is that digital processes are calculable, measurable, predictable and accurate, unlike many manual processes. Nowhere is digital transformation more valued than in the world of digital marketing.  Thanks to digital marketing analytics, marketing teams can monitor…

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What Are Lead Generation Ads?

The primary purpose of digital marketing is to capture qualified leads that convert into loyal customers. The most effective way to find and attract leads is through lead generation ads. You can place ads on nearly any digital platform – website, social media page, app, search engines, Youtube, or third-party sites.  Lead generation ads are…

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Six Benefits of Digital Marketing

person on ipad

Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts. Marketing…

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