Six Benefits of Digital Marketing

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Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts. Marketing…

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Understanding the Different Types of Digital Ads

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Like the universe itself, the digital world never sits still. Software and platform developers continue to provide marketers with new ideas and innovative technology that changes the face of digital advertising. As a business owner or marketing manager, it’s important to be aware of different types of digital ads and how they leverage your brand. …

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How to Gather and Organize Content for a New Website

Content site map

When it comes to web design, the most powerful tool on your website is content. It doesn’t matter how well your website is designed or even if it contains advanced features. Without the proper content to deliver your message and reinforce your brand, your site will not be as effective as it could be. Therefore,…

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