Everything You Need to Define Your Brand

Designer working on tablet and computer

According to the latest data (2016) from the Census Bureau’s Annual Survey of Entrepreneurs, there are 5.6 million companies in the United States. Companies with fewer than 500 employees account for 99.7 percent of all businesses. Regardless of your industry, expertise, or location, you are surrounded by hungry competitors who are scrapping for the top…

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Brand Development Strategies

Creative meeting reviewing brand

Brand development is about harnessing your company’s professional public image and taking steps to maintain that image long-term. Brand development is essential to ensuring that your brand remains relevant and distinguishes your company from your competitors. It is an ongoing process of adjustment and improvement based on customer interactions and measurable data, as well as…

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What is Brand Development?

Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…

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