Branding

What is Brand Development?

Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…

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What is Print Advertising?

Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines,, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…

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Why Typography is Important in Web Design

Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Typography has a way…

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