Trying to reach a broader audience on Facebook can be a tricky thing to do. The traditional ad system is effective, but you want to take your advertising game to the next level. Perhaps you’ve heard of carousel ads, or maybe they’re brand new to you. Either, way, we’re going to look at how you can utilize carousel ads to improve your reach and ultimately draw in new leads and customers.
According to data just released, these ads can drive up to 10 times more traffic to an advertisers’ website than just regular static sponsored posts that are on Facebook. It was also found that there was a 72 percent better click-through rate as opposed to single image mobile app ads.
It’s obvious from what we’ve seen so far that these ads are a great way to draw in new leads and customers, but how exactly does all of this work? Let’s find out.
What are carousel ads?
The Facebook carousel ad option allows advertisers to show three-five images headlines, links, or even calls-to-action all in a single ad unit. The way it works on mobile is that users can swipe through the different cards, while desktop user clicks left or right areas to access other parts of the ad.
Five Ways You Can Use These Ads
Carousel ads are a very versatile way to not just showcase a produce bur also tell a story and highlight a brand. In the next section of this post, we’re going to look at five ways that you can use Facebook these ads in your favor.
1) Highlight a product.
One way that you can use these ads is to highlight your product. One especially clever way to get this done is to use each card of the carousel ad to highlight one visual aspect of the product at a time, eventually showing the whole picture in this way. This is a clever way to highlight each part of your product and show why it’s unique and excellent.
2) Show how to use a product.
Another way that you can go when it comes to Facebook ads is to show how a product is used. Each card in the carousel ad corresponds to a step in the tutorial until the entire step-by-step process is shown, complete with images for each of the steps.
3) Tell a story.
Telling a story is one of the most effective ways of selling a product period. Humans are nothing but storytellers. Everything we discuss is in the form of a story in one way or another. You can take advantage of this by telling a story with each of the panels until the entire story is told.
4) Product tour.
Another particularly effective way to draw in more customers is to give the user a little taste of what the app experience is like. For instance, a music service can give a mini free trial where users can listen to music without even having to download the app. With this free trial experience, users will be more likely to buy the app.
5) Share an article.
Another great way to utilize Facebook carousel ads for ad campaigns is to highlight articles on your site that users can then click to right from the ad. This is a great way to drive up readership and gain a high number of subscribers.
Facebook carousel ads are a truly great way of engaging with your customer in a unique and particularly effective way. In fact, this is probably one of the most effective uses of advertising that you can get involved with. If you’re looking into getting involved with Facebook carousel ads, you’re going to need to work with an advertising agency that understands the ins and outs of these ads. This will have to be an agency that can get the job done. This will have to be us.