Posts by Lucid Advertising

How mobile friendly is your content?

mobile

Are you reading this from a mobile device? IPad, phone or laptop? Probably so if you are like the millions of consumers migrating to mobile. But mobile is more than one segment. For your business, making sure your website and all content is mobile optimized is crucial. eCommerce is on the rise over traditional buying…

Read More

Part 3: Marketing to Baby Boomers

baby boomers

Part 3 of our 3 part series Talking ‘bout my generation: Marketing to Baby Boomers Who? Oh, the Baby Boomers you say. Sorry what with our failing hearing and cataracts we just didn’t get the picture. That’s how Baby Boomers feel in the marketing mix. Portrayed as too old. Tech-inept. Out of touch. Turns out,…

Read More