Archive for May 2017

A Mobile-Friendly Website Design Ensures Traffic

Mobile-Friendly Website, Lucid Advertising

A Mobile-Friendly Website Design Ensures Traffic It’s blazingly apparent that smartphone and tablet use has skyrocketed in the past few years. The ease at which consumers can access digital information has changed the way that we live. If you don’t have a mobile-friendly website design for your business, you’re

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SEO vs SEM: Which One is Best for Your Business?

SEO versus SEM, Lucid Advertising

SEO vs SEM: Which One is Best for Your Business? The terms “search engine optimization” and “search engine marketing” are often used interchangeably. But there’s a difference between SEO and SEM you should be aware of when determining how to plan your online engagement strategy. Determining how SEO and SEM will fit

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How to Use Keyword Phrases for Your Business

How to Use Keywords, Lucid Advertising

Keywords are essentially “buzz words” that are relevant to certain people searching for something online. Businesses use keyword phrases to distribute and create engaging content that likely attracts the attention of searchers interested in whatever products and services are

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