The holiday season isn’t just snow, decorations, enormous meals and delicious baked goods – it’s Black Friday, deals, discounts, and, usually, presents, presents and more presents. Effective holiday advertisements are a crucial part of any campaign strategy. Nothing can really compel shoppers to spend more than the approach of the holiday season.
Many things go into a beneficial holiday campaign. Here are a few helpful hints.
Know your target audience.
Try to think about who normally shops at your store or needs your services. That’s a good jumping off point. Don’t limit yourself here, though. Who else could benefit from knowing about what you do? Potential customers can come in any shape or form, but think about the most likely customers.
What types of media does your target audience typically use.
Media comes in many forms these days. Social media, television, radio, blogs and other websites, newspapers and magazines – the list goes on and on. Think about what your potential customer (or dream customer) listens to or reads. Do you have clothes for teens? Think Top 40 stations, fashion blogs, etc. Do you have beautiful furniture for sale? Think home improvement channels or real estate sites. Once again, don’t limit yourself, but think most likely first.
Determine a budget.
Think about how much you are willing to spend on advertising. With overhead costs typically higher in demanding seasons, it may seem like this is the last time of year you would want to be spending extra dollars. A holiday campaign is crucial, however, to bring people to your store, over others.
Know what you want to say.
This is, arguably, the most important part of the entire process. Establish your wow points. What makes your business better than others? And make it unique. Have you excellent customer service? Who doesn’t? Are you having a “big sale”? So is everyone else. You have flat screen televisions for fifty dollars or clothes that clean themselves? That’s a story to tell. The approach is just as important. Whether it’s funny, heartwarming or a little obnoxious, make it memorable.
Build a successful campaign strategy.
Once you have an idea or what you’re willing to spend and where you want to spend it, it’s time to put together your schedules. This is typically something an advertising executive can help you with. A few things to keep in mind – schedules need a proper build-up (don’t start your campaign the week before Christmas), timeslots matter (check to see if your “affordable” schedule is filled with overnight spots) and make sure your frequency is effective. Consumers typically hear an advertisement, then they start to remember an advertisement, then they start to react to an advertisement.
Have an online presence.
Social media is a great outlet for businesses, and, it’s free! This is a great way to showcase new products and interact with customers. Websites are also great tools for promoting a business. This helps establish credibility so consumers can find your business when searching online. Be sure to reference any websites or social media pages you have in other advertisements. While commercials, written advertisements or billboards can have limited time and space to tell your message, it’s plenty of time to get consumers to your website to tell them however much you’d like.
Feeling overwhelmed? Don’t be. The experts at Lucid Advertising can help. Advertising agencies have the perk of knowing for sure who listens to or watches what and can help you take the guesswork out of it. Call 850-760-0478 to take your business to the next level today.