Part 3: Marketing to Baby Boomers

lady looking at tablet

Part 3 of our 3 part series Talking ‘bout my generation: Marketing to Baby Boomers Who? Oh, the Baby Boomers you say. Sorry what with our failing hearing and cataracts we just didn’t get the picture. That’s how Baby Boomers feel in the marketing mix. Portrayed as too old. Tech-inept. Out of touch. Turns out,…

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Part 2: Marketing to Gen X

lady looking at phone

Part 2 in a 3 part series Talking ‘bout my generation: Marketing to Gen X If you’re in the restaurant or clothing industry a large part of your audience is Gen X. Compiled of ages 35-54, Gen Xers are shouting “Marsha, Marsha, Marsha” as they fight from the middle to be heard.

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Part 1: Marketing to millennials

millennials on phones

Part 1 in a 3 Part Series Talking ‘bout my generation: Marketing to millennials No digital marketing spans all generations. But there are some distinct differences in the ways they consume information. Are influenced. And buy. Understand these differences and you’ll tap into what moves them. If your primary concern is the millennial, let’s take…

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Social media audience updates

social media phrases

3 important social media audience updates Social media continues to climb. Across generations and platforms there’s a steady rise year to year. But how are audiences engaging? What matters most? Simply launching and maintaining your social media is not enough for your marketing. Knowing your audience and how to speak to them is paramoount to…

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SEO and SEM: what’s the diff?

SEO, SEM, content

Team Lucid loves you. We want to give you more content you like. Remember when we told you how to get your SEO and SEM groove on? Tons of shares on that post! We aim to please so we’re bringing you more. There are big changes in 2018 for your business in SEO and SEM.…

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