Archive for April 2018
RIP: 4 Digital Marketing Trends
Bananas, groupons and some digital marketing tactics. All of these expire. And lose you money. Digital marketing is always evolving. While the foundation stays solid some easy changes to your strategy can get you new business. Take a look at 4 digital marketing trends set to turn brown just like those old bananas.
Read MoreNews in online reviews
Remember when we covered online reviews? We have updated news in online reviews. Modern tech gives the lowdown and review on about any product or service. And this is constantly evolving. Online reviews are one area of business people shy away from. Do they really matter? Yes! Be in the know. Let’s take a look…
Read MoreFacebook Live: What’s in it For You?
Using video in your content marketing strategy is smart. Here at Lucid, clients come to us from all over the country to produce compelling video that speaks to their brand. But what about live streaming? And where does this fit in? How can it help your business? Today, Team Lucid gives you 5 ways and…
Read MoreEmulating 3 rockstars of branding
Every expert knows to be great just copy somebody else. Well, it may not be that simple. In the world of content marketing, everybody’s creating and curating good branding content. How do you stand out? Today we dive into 3 branding showstoppers. Then we tell you how to do the same. All 3 have one…
Read MoreIn healthcare? Why you should blog.
Social media in medicine is big. But tricky. If you’re in healthcare, the easiest way to get started is blogging. Healthcare blogging is easy to integrate into your site. Existing and potential patients can find it first. You’ll have a variety of topics. And, you can kill two birds with one stone. Help patients and…
Read MoreContent Marketing and Your Buyer’s Journey
Content marketing is crowded. How can you stand out from the competition? One big way is to align your content marketing and your buyer’s journey. Wait, what’s this? Exactly! Most content marketers do a stellar job of pumping out the content. They’re great at being creative and consistent. Where the gap lies is in the…
Read More