How to Manage Customer Reviews

When we think of online customer reviews, we often defer to positive reviews brimming with praise and satisfaction with our products or services.  However, a review— whether positive or negative—provides valuable insights based on actual customer experience. The customer offers constructive practical feedback that potential customers can use to make informed decisions. You can also…

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How to Ask for Customer Reviews for Your Business

Ratings and reviews establish brand credibility, drive more traffic to your site, give your business more exposure and help customers make informed decisions—all of which increase revenue. As a business owner, you need a reliable way to gauge your relationship with your target market. How do consumers feel about your business? Did they have a…

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How Much Do Online Reviews Affect Sales?

If you think online reviews don’t affect sales, think again. According to a BrightLocal survey, nearly 90 percent of consumers stated that they rely on reviews to make purchasing decisions in their local area. For better or worse, people trust other people’s opinions of your business. If you are not careful, reviews can affect your…

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Web Design vs. Web Development: What’s the Difference?

In web creation, the terms web design and web development are often used interchangeably. While design and development can overlap, the two roles perform different functions, each crucial to your website’s performance. Let’s take a closer look at web design and web development to see how each fits into the creation of your website. What…

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Why Is My Website Loading Slow?

Of all the reasons your website has a high bounce rate, slow page load times typically rank at or near the top. It is a bit of a misnomer because most viewers won’t even bother to let your website load if it takes too long. They’ll just go to the next site in the Google…

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What Are Lead Generation Ads?

The primary purpose of digital marketing is to capture qualified leads that convert into loyal customers. The most effective way to find and attract leads is through lead generation ads. You can place ads on nearly any digital platform – website, social media page, app, search engines, Youtube, or third-party sites.  Lead generation ads are…

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